How does consumerism affect mental health and happiness?

Quick answer 2 minute read
Quick Answer

It's possible for consumerism to have a negative impact on mental health when purchases are linked to feelings of happiness, social standing, or self-esteem. While buying something new might give you a temporary high, attempting to maintain pace with those around you can lead to feelings of comparison, anxiety, a messy home, debt, and letdowns. In general, you will be happier with your purchases when they align with your personal preferences rather than external forces like marketing and peer pressure.

How consumerism affects mental health

Buying things might convince you that owning more things will enhance your personal identity, physical appearance, social status, or well-being. Getting something new might be thrilling, particularly if you expect it to provide a "fresh start" or bring on others' approval. But this exhilaration usually dissipates, leading you to seek out a new item to acquire.

It can also be difficult to avoid comparison because of advertising and people's carefully curated images of their lives. When you see someone with a nicer house, better clothes, a different body type or more exciting vacations, you might feel like you're behind in life. And though you know that you aren't seeing everything, you don't know about that person's debt, stress or what a typical day looks like, it doesn't mean the comparison doesn't impact your mood and self-esteem.

Other people use shopping as a way to cope with stress, depression, loneliness, and boredom. The relief it gives may last only temporarily, but in the long run it can cause even more stress. Money troubles, messes, concealing what was bought, and fights can arise from too much shopping. If you like shopping, that doesn't necessarily mean it's a problem. However, if shopping is your primary method of coping with negative feelings, it might be time to worry.

Making spending more deliberate

Before making a purchase, distinguish your needs from your preferences, and also distinguish your own desires from external pressures on your desires. Is this product a support for something I care about? Or am I reacting to an ad, comparing myself to others, or trying to counteract a negative mood?

Alternatively, you might simply focus more on things you enjoy, like connecting with others, resting, creating, moving your body, or feeling purpose, that don't involve purchasing anything. A little break from the ads might help you realize what you really want.

You don't need to shun all purchases or feel bad about buying things. What you want to do is buy things that align with your budget and values, rather than relying on them to fix emotional issues that they can't.

Learn More About This Topic